by Hardman Staff | Nov 21, 2022 | Insights
These past few months we’ve been doing a lot more media work than usual – planned campaigns plus jumping on urgent news opportunities for our clients. It’s been invigorating working towards deadlines and ensuring our clients coverage makes publication, but one...
by Hardman Staff | Sep 20, 2022 | Insights
One of the sessions I was lucky enough to attend at this year’s PRIA Conference focused on ‘Impact storytelling: how evidence of impact is changing comms.’ We heard from a panel of experts on how we, as communicators, need to look beyond growth metrics and engagement...
by Hardman Staff | Sep 20, 2022 | Insights
Gosh it is good to get back out there. To jump on a plane, visit clients, learn new things, be inspired, network and throw in some laughs and a few very good meals and sunrises. That’s exactly what Kendi, Alex and I did last week when we travelled to the Gold Coast to...
by Hardman Staff | Aug 23, 2022 | Insights
Five years ago – maybe even 10 – just about every one of our clients was talking about sustainability, innovation, welfare. Those things still matter, but as with any conversation, things move on. If you want to stay relevant to your clients, your customers, your key...
by Hardman Staff | Jul 26, 2022 | Insights
How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
