by Hardman Staff | May 24, 2023 | Insights
As the way businesses operate changes, and as the way we consume content is shifting, does the term B2B – business to business – need a rethink? That is what we heard at CommsCon the other week – where Ogilvy PR shared that at the heart of each business we’re...
by Hardman Staff | Mar 21, 2023 | Insights
Between the federal and state government cycles, it seems there’s always an election coming up somewhere. For businesses and organisations that rely on government funding, or operate in areas where government policy can drastically impact market opportunity, getting...
by Hardman Staff | Mar 20, 2023 | Insights
We’ve just finished delivering in-person media training, across the country, to the incredible finalists in this year’s AgriFutures Rural Women’s Award. What an inspiring range of initiatives being championed by these women in their local communities. In the...
by Hardman Staff | Feb 20, 2023 | Insights
ChatGPT has been a hot topic the past few weeks. If you haven’t heard of it, it’s an AI-driven chatbot that can produce extremely sophisticated content. It is capable of generating human-like responses to a wide range of prompts, including questions, statements and...
by Hardman Staff | Feb 20, 2023 | Insights
Have you heard of Nemawashi? Neither had we until last year, but it’s a phrase that really made us think about how we can do and be more ‘nemawashi’ when working with our clients. ‘Nemawashi’ is a Japanese term that translates to “going around the roots.” It’s a...
