Digital transformation doesn’t have to be scary

Digital transformation doesn’t have to be scary

One of the silver linings of the Covid-19 pandemic is the rapid pace of digital transformation happening across all industries. If you haven’t adopted a new digital technology in the last two years, you risk being left behind because a lot of what has been introduced...
Hello to Biax

Hello to Biax

Holloway Group is a new breed of Australian manufacturing business, with a strong focus on innovation and sustainability and an appetite for growth. Most recently, the group acquired Biax, and we have been working with them to tell the world about it. This...
What’s your UVP and how do you find it?

What’s your UVP and how do you find it?

Unique Selling Proposition (USP) or Unique Value Proposition (UVP), in a nutshell, is what sets your business apart from your competitors. It’s what makes your product or service different to others in your industry. What are you selling to customers that separates...
Planning a communications plan

Planning a communications plan

Recently, we held a training session on communications planning for the City of Parramatta Council, targeted at start-ups and small businesses located in Western Sydney. The session covered the basics of starting, building and reporting on your communications plan....
Working on your insides

Working on your insides

This week I was really pleased to chat with a business owner who attended a session I presented to Condon Advisory’s Parramatta Accountants Discussion Group (PADG).   The session was about the...