How to avoid scope creep

How to avoid scope creep

Ever been halfway through a project when new ideas start popping up, extra tasks sneak in and suddenly things feel bigger than what you originally signed up for? That’s scope creep – when the work grows beyond the original plan. While it often comes from a good...
AI and the comms industry: what’s next?

AI and the comms industry: what’s next?

Whether we’re fully on the bandwagon and embracing AI every day, or just dipping our toe into ChatGPT with a few questions to see what it spits out, I think the majority of us will use AI for one reason or another in a meaningful way in the next 12-18 months. As...
The art of graceful goodbyes

The art of graceful goodbyes

Breaking up is hard – even in business. We’ve all been there: sometimes clients move on because their needs shift, budgets change or (and this is our favourite) we’ve built their capabilities so well, they’re ready to soar without us. Recently, we found ourselves in...
Local people power PR

Local people power PR

We’ve worked on a few different PR campaigns that involve a lot of local stakeholders, from award winners who want to share their win with local media to on-the-ground spokespeople in different regions who can share local insights. If you have a large PR campaign with...
When you have to jump ship (digitally)

When you have to jump ship (digitally)

Sometimes we need to help clients make big decisions, like completely ditching their successful social media platforms and starting fresh. The effort and time it takes to build a social platform and follower numbers is monumental, so when we told a client that they...