Tips from around the traps

Tips from around the traps

Who doesn’t love a selection of clever tips? Here are some that we have come across in the past few weeks: • Social post glow upWant to use bold text or italics in your social posts? Usually, the platforms limit you to plain text, but this handy website lets you fancy...
LinkedIn levelling up

LinkedIn levelling up

As a social platform, LinkedIn has made a name for itself as the professional social network, separating itself from the more casual interactions you find on Facebook, TikTok or Instagram, and maintaining its niche by helping users to foster professional connections,...
When you have to jump ship (digitally)

When you have to jump ship (digitally)

Sometimes we need to help clients make big decisions, like completely ditching their successful social media platforms and starting fresh. The effort and time it takes to build a social platform and follower numbers is monumental, so when we told a client that they...
Dawn of the dead (web)

Dawn of the dead (web)

It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these days. But as a brand, you want to connect with actual people and that requires...
Are you overlooking the basics?

Are you overlooking the basics?

We can often get swept up in latest trends and complex strategies, aiming to outdo ourselves with glossy campaigns and surpassing our KPIs. And while I’m an advocate for learning something new and trying the latest, it’s equally important to not overlook the power of...