by Hardman Staff | May 26, 2026 | Insights
Over the years, we’ve worked alongside clients through product recalls, activist campaigns, biosecurity threats, food safety concerns, weather disasters and fast-moving media issues. Every situation is different, but one thing is consistent: the...
by Hardman Staff | Feb 16, 2026 | Insights
As a communications agency, we pride ourselves on not working in silos. Recently, our team took part in a peer review exercise where we reviewed client social media channels with fresh eyes, honest feedback and no emotional attachment. The...
by Hardman Staff | Aug 28, 2025 | Insights
Inbox competition has never been tougher. Every day your audience is bombarded with emails and most are deleted in seconds. A good eDM (electronic direct mail aka newsletter) has a few non-negotiables. It puts the reader first, not the business. It has...
by Hardman Staff | Jul 22, 2025 | Insights
The way we consume breaking news has transformed dramatically in the last 10, even 20 years. Recent events like the Erin Patterson trial are a prime example of this and show just how much our media consumption habits have changed. I don’t know about you, but every day...
by Hardman Staff | May 20, 2025 | Insights
In a world where attention spans are shorter than ever, how you communicate with your audience is just as important as what you’re saying. Traditional text-heavy content may not be cutting through the noise like it used to. So, how do you make sure your content...
