Top tips for engaging government

Top tips for engaging government

Between the federal and state government cycles, it seems there’s always an election coming up somewhere. For businesses and organisations that rely on government funding, or operate in areas where government policy can drastically impact market opportunity, getting...
Cheers to 21 years!

Cheers to 21 years!

Do you remember planning for your own 21st party? Did you have a fondant covered fruit cake in the shape of a key made by your aunty like I did? Some family and friends mixing in the backyard or a party hosted at the local club? Perhaps a dress up theme? I bet there...
The art of ‘nemawashi’

The art of ‘nemawashi’

Have you heard of Nemawashi? Neither had we until last year, but it’s a phrase that really made us think about how we can do and be more ‘nemawashi’ when working with our clients. ‘Nemawashi’ is a Japanese term that translates to “going around the roots.” It’s a...
Tips for the pitch

Tips for the pitch

These past few months we’ve been doing a lot more media work than usual – planned campaigns plus jumping on urgent news opportunities for our clients. It’s been invigorating working towards deadlines and ensuring our clients coverage makes publication, but one...
Reflections from the frontline

Reflections from the frontline

A couple of weeks ago I had the great opportunity to support our client AMPC (The Australian Meat Processor Corporation) by being on the ground for two days at their inaugural Innovation Showcase. Held at Melbourne Showgrounds, the Showcase attracted over 300...