What captivated us at CommsCon?

What captivated us at CommsCon?

Last month the team and I, along with our client Belinda, attended CommsCon, a major national PR and comms conference, to explore the latest trends, strategies, and challenges in our field. It was a chance for us to shake up our routine, get some fresh perspectives,...
Pole position for Komatsu

Pole position for Komatsu

Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had signed on as a major global partner with one of the 10 teams on the F1...
Why you should be monitoring media

Why you should be monitoring media

They say the only thing worse than being talked about is not being talked about – but how do you know what people are saying about you if you are not even listening? It’s important now more than ever for brands to stay ahead of the curve and have a true...
Eye on Agronomeye

Eye on Agronomeye

Agronomeye has had some great news to tell lately, and it’s been so rewarding to help them tell it. They’ve recently announced a new partnership that will allow every Tasmanian farmer to access a digital twin (AgTwin) of their property. You can read more about what...
Do you know how to work it?

Do you know how to work it?

Extroverts are not inherently better networkers, as some would believe. Effective networking depends on individual strengths, strategies, and personal preferences. Introverts can excel in cultivating deep, meaningful connections, while extroverts may thrive in larger,...