by Hardman Staff | Sep 22, 2025 | Insights
This month, I was asked to speak as part of a panel to a group of third year PR students at my alma mater, Western Sydney University, about a career working in a PR agency, what to expect, how I got here and what a day in my life looks like. It’s so important to...
by Hardman Staff | Aug 28, 2025 | Insights
Last month I attended the Communication & Public Relations Australia (CPRA) Agency Leaders Retreat – two days of big ideas and honest conversations about where our industry is heading. Spending time with more than 80 communications agency leaders reminded me...
by Hardman Staff | Jul 22, 2025 | Insights
Working in the B2B comms space, we’ve always had a strong relationship with our key trade industry media. Whether it’s agriculture, construction, manufacturing or mining, they play such a critical role in sharing technical insights, uncovering trends and showcasing...
by Hardman Staff | May 20, 2025 | Insights
While the sausage sizzles have cooled and the corflutes have come down, the 2025 election campaign left behind some good learnings for comms and marketing teams. Authenticity wins the day Labor’s campaign stuck to a steady drumbeat: cost-of-living...
by Hardman Staff | May 20, 2025 | Insights
The transition to electric vehicles is a key part of reducing emissions and creating a more sustainable future. Many businesses are leaning into the EV transition, but for some, there is a lot to learn and it is not just a simple switch. From having suitable...
