Headline hilarity

Headline hilarity

It’s good to learn from mistakes – especially if they are someone else’s mistakes. Here are a few headline-creation rules to live by: Check your spelling!Seems obvious but you’d be surprised how often people proof every other part of a document but forget the...
Accelerate or bust

Accelerate or bust

I love the concept of acceleration. Of making things happen faster and getting to your outcomes quicker. So, you’d be right in thinking I was pretty delighted when the owner of our coworking space in Parramatta, Peter Doueihi, invited me to join the iAccelerate...
External support Vs in house

External support Vs in house

Outsourced support or in-house support, which is better? Many businesses today need skills that they just can’t find within their own team – but that’s not a bad thing! You will always find skills that are lacking but what you choose to do about that gap is the key....
Who do you trust

Who do you trust

Activism – a term that strikes fear into the hearts of many business managers, especially in some of the industries we work with, from agriculture to construction. And social media activism? That’s the most terrifying kind of activism – it can take hold so...
Training from a distance

Training from a distance

At the start of this year we secured a gig to conduct training for the City of Parramatta in communications basics like How to do PR well and Crisis Comms 101. Two topics that we live and breathe every day at HC with our clients. When planning started, we were to hold...