Finding value in social media as a business tool

Finding value in social media as a business tool

Is there a direct link between social media and your business objectives, and setting your brand values? Or is social media just a brand building platform, and somewhere businesses can interact with their customers? Aligning your social media goals to your business...
Hello to Biax

Hello to Biax

Holloway Group is a new breed of Australian manufacturing business, with a strong focus on innovation and sustainability and an appetite for growth. Most recently, the group acquired Biax, and we have been working with them to tell the world about it. This...
Working on your insides

Working on your insides

This week I was really pleased to chat with a business owner who attended a session I presented to Condon Advisory’s Parramatta Accountants Discussion Group (PADG).   The session was about the...
Headline hilarity

Headline hilarity

It’s good to learn from mistakes – especially if they are someone else’s mistakes. Here are a few headline-creation rules to live by: Check your spelling!Seems obvious but you’d be surprised how often people proof every other part of a document but forget the...
Fail fast, fail funny

Fail fast, fail funny

We all make mistakes, and hopefully we learn from them. When others make mistakes, we get to learn…and sometimes laugh (you know it’s true). Check out these cringeworthy, awkward and sometimes entertaining social media fails – then add them to your Not to Do list....