Komatsu is one of the world’s largest manufacturers of construction, mining, and forestry equipment.

What we’ve done

We work with their Australian and New Zealand teams on strategic public relations, content and thought leadership opportunities, as well as issues management and media training. We also support them on the development of their internal and external publications, drafting and editing content for their staff and customers.

What we achieved

We have delivered media opportunities including consistent coverage in trade media, targeted mainstream opportunities including a column in The Australian for International Women’s Day, a news segment on Ch 7 News and NBN News (featuring their Rutherford branch) and facilitated a media event at their Brisbane Innovation Hub. The event was to promote a visit from Formula 1 driver Logan Sargeant as part of Komatsu’s sponsorship of Williams Racing. This event received syndicated coverage across Ch 10 and NewsCorp outlets including The Courier Mail.