Freshmark and the Sydney Markets Foundation launched a hugely successful Bushfire Appeal that raised enough money to purchase a Category 7 fire truck for the RFS Batlow Brigade, along with Rapid Spray slip-on tank and pump units, on behalf of their stakeholders.

When the time came to handover the fire truck to the brave Batlow Brigade at an early morning event at Sydney’s Flemington markets, we stepped in to support with a media engagement strategy, media release, photography direction and spokesperson support that would ensure solid coverage and wide recognition of this generosity.

The media response was outstanding with Channel Nine, Channel Seven and SBS sending morning TV news crews to cover the event. In total we achieved over 20 pieces of coverage and almost two million reach including a live cross to the Weekend Sunrise program when the donated truck arrived in Batlow for the local show. Coverage also included local newspapers, four radio interviews including Triple M, 2GB, 2SM, and Snowy River, plus a front cover in the key industry trade magazine Good Fruit & Vegetables.

The note of thanks sent to us by the spokesperson summed it up when he said,“I just wanted to thank you for all your professional support and insight. Your assistance throughout helped us navigate the interviews and make the event a success. It is really appreciated.” Carlo Trimboli, Chairperson Sydney Markets Foundation

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