AgriFutures Rural Women’s Award is Australia’s leading award empowering and celebrating the inclusive and courageous leadership of women involved in Australia’s rural and emerging industries, businesses and communities, now and into the future. 

We worked with AgriFutures to deliver media training sessions for the state finalists in the program. This is an awards program that really gets it right – not only is it well run, the organisers are genuinely committed to supporting rural and regional women to do great things that will deliver back to their own communities and beyond. 

We travelled from state to state to spend half a day with the finalist groups, helping them to understand what the Australian media landscape looks like, what makes good news fodder and most importantly, why their story is worth telling. 

Everyone had a chance to refine their messages, learn about the value of proof points, and practice some interviews with constructive and non-threatening feedback.