by Hardman Staff | Nov 20, 2023 | Insights
The Ag Professional is the journal of Ag Institute Australia (AIA). A few years ago, we helped the Institute move from a very expensive hard-copy model to a sleek digital format that will keep it viable – which is important, because it’s the only journal of its kind,...
by Hardman Staff | Nov 16, 2023 | Insights
Is there an animal that embodies the spirit of each of the team at HC? From the loyal to the sleek, the quick to the hard-working team players, feline to equine, which creatures align with our characteristics? Sue – I reckon I’m a sheep dog. Loyal, mustering around...
by Hardman Staff | Oct 23, 2023 | Insights
From our total bookworm to one who listens to books, Team HC share what reads we are enlightening and entertaining ourselves with. History and relationships appear to be popular choices! Sue – I prefer to listen to books, so my current track is The Uncaged Sky: My 804...
by Hardman Staff | Oct 23, 2023 | Insights
There’s always something to learn in this business, including from other agencies. At the PRIA panel I moderated last week, we explored a project by our industry peer SOCIETY. What a great opportunity this was to get close to the work and the people that delivered it...
by Hardman Staff | Oct 23, 2023 | Insights
Did you know that TikTok has 1.5 billion users globally and 1 billion users are active each month? Those are not figures you ignore. But even if you’re not on TikTok, even if it’s not the right channel for your brand, even if you don’t care about it one bit – TikTok...
by Hardman Staff | Oct 23, 2023 | Insights
When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...
