by Hardman Staff | Apr 27, 2026 | Insights
Since 2022, we’ve worked with leading construction and mining equipment manufacturer Komatsu to help them land their stories in the right places and in their key media. They operate in a competitive, high-stakes industrial sector...
by Hardman Staff | Apr 27, 2026 | Insights
This month, I joined a panel at Western Sydney University’s PR@Western event, speaking with third-year communications students about AI, social media and what it all means for the future of the industry. These students are about to embark on careers in...
by Hardman Staff | Mar 18, 2026 | Insights
Everyone has their own way of working, and what brings out our best can look completely different. From early mornings to late nights, quiet focus to shared energy, we share how Team HC works best. Sue – I work best early in the morning when the day feels...
by Hardman Staff | Mar 18, 2026 | Insights
It can be tempting to jump straight to communications activity. Write the media release. Send the EDM. Post on LinkedIn. Brief the designer. Plan the event. But without a clear strategy underpinning it all, even the most creative campaigns can feel scattered and...
by Hardman Staff | Mar 18, 2026 | Insights
The AgriFutures Rural Women’s Award recognises and empowers women driving innovation and leadership across rural and emerging industries, businesses and communities. Each year, state finalists are selected for the impact they are making in...
by Hardman Staff | Mar 18, 2026 | Insights
AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility...
