The power of the pitch

The power of the pitch

How many emails do you get each day? Multiply it by 10 and that’s probably the number of media pitches that land in the inbox of your favourite journo. If you want your big news covered, sometimes you have to do more than press send on a media release and just hope...
European dreaming

European dreaming

Did everyone spend the Aussie winter in Europe? It feels like that to the HC gang, the only people in the country not holidaying overseas. So, we’re planning dream trips to Europe instead. Kendi – I got to spend one glorious day in Montenegro when I was on a cruise a...
Energising winter

Energising winter

How do Team HC plan to get over the winter slump and reinvigorate ourselves for the second half of the year? Here we share our winter blues beating tactics and where we are planning to get the energy to power through 2023. Kendi – I’m leaning into winter, doing plenty...
Leveraging LinkedIn

Leveraging LinkedIn

We all know how powerful LinkedIn can be to enhance your professional brand, expand your network, and support your business goals. By strategically leveraging your individual LinkedIn profile, you can also position yourself as a valuable asset to your organisation,...
The power of earned media

The power of earned media

A few weeks ago, I had the opportunity to spend a couple of days in the Hunter Valley on a retreat for PR agency leaders, hosted by the PRIA’s Registered Consultancies Group. While there were plenty of takeaways over the two days, there were a few things that really...
Boots in the dirt

Boots in the dirt

One of the best things about being in an agency with such a strong focus on agribusiness is that it takes me out of the office and into the orchards, the packing sheds, the fields and sometimes even the fish farm. It’s a fantastic way to see parts of the country I’d...