Energising winter

Energising winter

How do Team HC plan to get over the winter slump and reinvigorate ourselves for the second half of the year? Here we share our winter blues beating tactics and where we are planning to get the energy to power through 2023. Kendi – I’m leaning into winter, doing plenty...
Leveraging LinkedIn

Leveraging LinkedIn

We all know how powerful LinkedIn can be to enhance your professional brand, expand your network, and support your business goals. By strategically leveraging your individual LinkedIn profile, you can also position yourself as a valuable asset to your organisation,...
The power of earned media

The power of earned media

A few weeks ago, I had the opportunity to spend a couple of days in the Hunter Valley on a retreat for PR agency leaders, hosted by the PRIA’s Registered Consultancies Group. While there were plenty of takeaways over the two days, there were a few things that really...
Boots in the dirt

Boots in the dirt

One of the best things about being in an agency with such a strong focus on agribusiness is that it takes me out of the office and into the orchards, the packing sheds, the fields and sometimes even the fish farm. It’s a fantastic way to see parts of the country I’d...
B2B comms – what’s next?

B2B comms – what’s next?

As the way businesses operate changes, and as the way we consume content is shifting, does the term B2B – business to business – need a rethink? That is what we heard at CommsCon the other week – where Ogilvy PR shared that at the heart of each business we’re...
How we keep the cost of living down

How we keep the cost of living down

Team HC’s methods of trying to control the cost of living are as varied as the personalities involved! From avoiding using appliances and gas to recycling and making the raspberry budget go further here are some of our most frugal suggestions. Kendi – I’m not...