When you have to jump ship (digitally)

When you have to jump ship (digitally)

Sometimes we need to help clients make big decisions, like completely ditching their successful social media platforms and starting fresh. The effort and time it takes to build a social platform and follower numbers is monumental, so when we told a client that they...
Team HC goes for gold

Team HC goes for gold

With the excitement for the Olympics in the air, Team HC has got to thinking about what we might win a gold medal for…. and for some it’s not sport! Sue – Drive and talk, walk and listen, work and connect, ride the elevator and email. Not sure I’d win gold (or that...
Don’t forget about local PR opportunities

Don’t forget about local PR opportunities

Sometimes in PR, we can get so focused on getting the big mainstream, prime time media hits, that we forget that the smaller media can be just as important to the audience you’re trying to reach. The media landscape continues to change, but regional and local titles...
It’s publication time. Don’t panic!

It’s publication time. Don’t panic!

Publications can be daunting. There’s a lot of plate spinning involved in bringing together content and images, managing timelines, writing copy, proofreading and getting it all on the page. But at HC, we love every bit of it! Here are five ways we can help get your...
Dawn of the dead (web)

Dawn of the dead (web)

It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these days. But as a brand, you want to connect with actual people and that requires...