The business of doing business

The business of doing business

In February, I was lucky enough to attend a weeklong course run by the Australian Institute of Management called a Mini MBA. Now most people know a full MBA (or Master of Business Administration) can take years to complete, so how could they fit all that knowledge and...
The mindgames we play

The mindgames we play

How many times do you find yourself saying things like – I’ll start fresh on Monday. I’ll finish this task once I take this well-deserved break. I’ll get started once I clean up my desk. When this horrible year is over, things will be better. Our brain creates little...
Buzzwords that should buzz off

Buzzwords that should buzz off

Catchphrases that have had their day – here are a few of the words and phrases spawned in 2020 that we’re well and truly ready to say goodbye to: Unprecedented times. Yes, in March 2020 when everything turned upside down, we did find ourselves in unprecedented...
Who do you trust

Who do you trust

Activism – a term that strikes fear into the hearts of many business managers, especially in some of the industries we work with, from agriculture to construction. And social media activism? That’s the most terrifying kind of activism – it can take hold so...
Are you content with your content?

Are you content with your content?

In today’s fast paced marketing world, it’s sometimes difficult to find the right formula for creating great, impactful content, but did you know that inspiration can be right under your nose? There are great storytellers in every business and leveraging that resource...