What’s your UVP and how do you find it?

What’s your UVP and how do you find it?

Unique Selling Proposition (USP) or Unique Value Proposition (UVP), in a nutshell, is what sets your business apart from your competitors. It’s what makes your product or service different to others in your industry. What are you selling to customers that separates...
Fare thee well young Al

Fare thee well young Al

A few weeks ago we gathered with family and friends, staff and clients to celebrate Al Jackson (aka young Al) and her years working with us at Hardman Communications. While we have been transitioning to life without Al for a few months now (she has been busy...
Rural women who inspire us

Rural women who inspire us

International Day of Rural Women was celebrated this month and the theme was “Rural Women Cultivating Good Food for All”. We share the rural women who most inspire us. Sue   I am in love with Galah magazine. And I admire the incredibly talented rural woman...
Knowing when the time is right

Knowing when the time is right

This month we bade farewell to one of our longest servicing clients, tillage and seeding brand Flexi-Coil. It’s been just shy of 15 years since we signed them on and we’ve done some great work together, met some wonderful people including staff, customers and dealers...
Tweet this: six trending themes

Tweet this: six trending themes

The Australian Twitter Trends report, recently released by the platform, has found that among the billions of comments and conversations on Twitter, there are six topic themes that stand out – and if you want to create engaging content, you should be working on...