by Hardman Staff | Jul 26, 2022 | Insights
The 20-plus years of running this business and the 10 or so years prior when I had the chance to start my career under some incredible mentors have been a learning opportunity all the way. At the end of the day, I’ve learned success is all about people – no matter how...
by Hardman Staff | Jul 26, 2022 | Insights
How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
by Hardman Staff | Jul 26, 2022 | Insights
Climate change and Covid dominated as topics at this years’ Mumbrella360 – a two-day conference of ideas, insights and inspiration for over 2,000 senior professionals in media and marketing. GreenCollar’s head of marketing, Susan Horn, shared some really...
by Hardman Staff | Jun 28, 2022 | Insights
We all start a new year and a new financial year off with the best of intentions but can quickly get sucked into the execution of the plan and business as usual tasks. Investing some time in reflecting on the previous year and looking forward to ensure things are on...
by Hardman Staff | Jun 27, 2022 | Insights
Are you overlooking your best marketing tool? No one knows your brand, your products, your services and your market like your own team – but plenty of organisations put internal communications way down the priority list when they are developing their strategies and...
