Is the business card dead?

Is the business card dead?

I asked someone for their business card recently and was met with a look of skepticism. “Do people still do that?” they said. And it got me thinking… do they?? At Hardman Communications, we have business cards, but we’re debating the value of replacing them when they...
Mastering the media

Mastering the media

We love media training – there’s nothing better than seeing a nervous media newbie (or even a veteran looking for a skills update) feeling confident and ready to own their interviews. Here are our top five tips. 1. It’s all about you The very best thing you can do to...
Time for a check-up?

Time for a check-up?

Check-ups are always important, whether it’s with a doctor for your health, a mechanic for your car, or in our case, with a client for the projects we’re working on. It’s important to work in partnership with clients, but it takes trust and bravery to be transparent...
The power of the pitch

The power of the pitch

How many emails do you get each day? Multiply it by 10 and that’s probably the number of media pitches that land in the inbox of your favourite journo. If you want your big news covered, sometimes you have to do more than press send on a media release and just hope...
European dreaming

European dreaming

Did everyone spend the Aussie winter in Europe? It feels like that to the HC gang, the only people in the country not holidaying overseas. So, we’re planning dream trips to Europe instead. Kendi – I got to spend one glorious day in Montenegro when I was on a cruise a...