Getting media release distribution right is critical because it ensures that your message reaches the right audience, creates maximum impact for the assets you’ve spent hours drafting and finessing, and achieves your communication goals – whether they be media interviews, brand exposure or even just getting your brand in front the right journalists and building relationships.
But unless you are sending a lot of releases, you probably won’t have a strong distribution list with current contacts for the right kinds of media. Setting up and maintaining a quality media list takes a lot of work – but we can help by sending your releases for you. This hybrid approach, where you produce the release and we send it out, is highly cost effective and gives you the peace of mind that your release hasn’t ended up in a dormant email inbox.
We’ve worked with many clients to setup media distribution lists to ensure their release gets to the right people.
Our lists are built from years working in many different sectors, and connections with journalists across mainstream and industry, regional and metro – and we can build a bespoke list for your content.
Our distribution system makes it easy and stress free for you. We can modify the send so it looks like it’s coming straight from your own email, meaning any replies or inquiries will come direct to you, and we can give you stats on open rates so you can see who has opened your content.
If you’re not sure who to send your next media release to, get in touch and we’ll get your content in the right hands.
Alex Williams