It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these days. But as a brand, you want to connect with actual people and that requires creating genuine human storytelling.
AI content is ever more sophisticated
While some AI content might seem funny or harmless, the bigger picture is concerning. AI-generated content can be eerily realistic. This includes not only the creation of posts and images but also the management of social media accounts. If you believe the dead web theory, the result is a cycle of artificial content and engagement.
There’s also the issue of AI repurposing outdated and irrelevant content that’s strewn about the internet. This includes inactive websites, obsolete blog posts and outdated information. As time goes on, this old and irrelevant content grows, creating a virtual graveyard of digital information. And AI often can’t determine the difference.
Why you should care
You might wonder why any of this matters to you or your business. The truth is, in a world where it’s getting harder to discern genuine content from AI creations, your audience craves authenticity more than ever.
Authentic storytelling can build stronger connections with your audience, foster loyalty, and set your brand apart from competitors who might be relying on automated content. By prioritising genuine communication and human interaction, you not only safeguard your brand’s integrity but also create a lasting impression that resonates with your audience. In short, embrace authentic storytelling and be real. People can tell when you’re not.
Why storytelling is more important than ever
Bots and AI might generate content, but they can’t convey real human experiences and emotions. That’s why real, authentic storytelling told by real people has the power to break through the noise. And having a skilled communications and PR agency can make a big difference.
At HC, we understand the power of storytelling in the digital age. Our team is dedicated to crafting compelling narratives that resonate with audiences and stand out in a sea of automated content. We believe that every brand has a unique story to tell, and we are here to help you tell yours.
In a world where the lines between real and fake are increasingly blurred, let your story be the one that genuinely connects, engages, and inspires. Need help to tell your story? Get in touch with HC today and let us bring your brand’s narrative to life.
Shereen Cherrett