Extroverts are not inherently better networkers, as some would believe. Effective networking depends on individual strengths, strategies, and personal preferences. Introverts can excel in cultivating deep, meaningful connections, while extroverts may thrive in larger, more social gatherings. The most successful networkers will adapt their approach based on the situation they are in and leverage their unique qualities to build strong professional relationships.
I believe that business success is a collaborative effort. It’s more than just talent and hard work but who you know and the relationships you build. Effective networking sits at the heart of building those relationships. It’s a crucial skill that can open doors, create opportunities, and propel your ideas, and your career, forward. Here are some tips on effective networking and why it matters.
- Build genuine relationships
Networking isn’t about collecting business cards; it’s about cultivating authentic connections. Take the time to get to know people on a personal level. Show genuine interest in their stories, experiences, and aspirations. Authentic relationships are the foundation of a strong professional network.
- Show up
Whether it’s a local after five, industry conference, or virtual event, doing the work and showing up is a must. Your time is valuable so choose the opportunities wisely, but I can guarantee if you go in with the right mindset and are well prepared, it will be a valuable use of your time, meeting like-minded individuals, exchanging ideas, and staying updated on industry trends. Remember to prepare your elevator pitch so you can succinctly introduce yourself and leave a lasting impression.
- Be a giver not a taker
Effective networking is a two-way street. Instead of focusing solely on what you can gain, think about what you can offer to others. Share your knowledge, provide assistance, and be a valuable resource. By giving, you establish yourself as a trusted and reliable member of your professional community.
- Don’t let the opportunity go cold
After meeting someone new, don’t let the connection fade away. Follow up with a personalised email or LinkedIn message expressing your appreciation for the connection. Make a note of their contacts and important details about them, both personal and professional. If appropriate, maintain regular communication to nurture the relationship. Consistent follow-up demonstrates your commitment to building a lasting connection.
- Introvert or extrovert – it doesn’t matter
Extroverts are not inherently better networkers, as some would believe. Effective networking depends on individual strengths, strategies, and personal preferences. Introverts can excel in cultivating deep, meaningful connections, while extroverts may thrive in larger, more social gatherings. The most successful networkers will adapt their approach based on the situation they are in and leverage their unique qualities to build strong professional relationships.
If you’d like your staff to become better at networking, talk to us about our two-hour program packed with practical tips and ideas. We recently delivered this training to the business community in Parramatta, and we’d love to share it with your team too. Interested? Drop us a line and let’s chat.
Sue Hardman