Holloway Group is a new breed of Australian manufacturing business, with a strong focus on innovation and sustainability and an appetite for growth. Most recently, the group acquired Biax, and we have been working with them to tell the world about it.
This game-changing building product replaces environmentally disastrous polystyrene blocks in concrete foundations with sustainable, recycled plastic pods. Unsurprisingly, there’s been strong media interest in the product and the brand, not only because of what it does but because of who is behind it, including a passionate leader and a tenacious marketing team. We were delighted to see the media release covered in a major mainstream newspaper and syndicated to an audience of 10 million.
We’re incredibly excited to be working with a business that is serious about sustainability and serious about local manufacture. In addition to Biax, Holloway Group produces a number of industry leading products and also has a raft of acquisitions, joint ventures and growth plans on the boil.
We’ve been working with the business’s highly capable internal team to help work out how the brands fit together and how to get their messages to market.
You can find out more about Holloway Group here – this business is one to watch!
Kendi Burness-Cowan